Dynamic Direct Response Copywriting
The Secret of Increasing Engagement and Growing Your Business
"What do I need to say to attract new clients and retain existing ones?" This is probably the most common question I get asked. New clients and prospects are usually hoping for an instant, clever answer - after all, I'm a wordsmith, aren't I? My long-term clients know that there's more to it than that, and that these first ideas are just like the first flow from a blocked pipe. When it comes to effective copy, patience is a virtue.
The truth is, sometimes I could give you a quick phrase or suggestion, but I can guarantee that it won't deliver the results you want... the results that turn you into a hero for your ideal clients and build long-lasting relationships! That takes deep research: to find the 'hook' that makes you irresistible, the words that resonate, the stories that sell... not just once, but over and over again. That leads to evergreen marketing collateral that you can use over and over again to stay in front of the passing parade of prospects and clients and keep building your bottom line.
This book provides the information you need to uncover the real value your clients receive from you, find the words to communicate that value, and create the stories that will inspire confidence and cause them to buy.
The stories at the heart of your business are truly crucial. Just like children who never tire of hearing the same stories over and over again, once you know the stories that disarm your target market and make them hungry to hear from you, you'll never wonder what to say again. AND, you'll have a captive audience of willing listeners for every service or product you sell.
$15.00 AUD
