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How well are you implementing Direct Response Marketing?

Direct Response Marketing Lead Generation Quiz

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Question 1 of 12

First Name

Question 2 of 12

Last Name

Question 3 of 12

Best Email

Question 4 of 12

Do you put a compelling offer in every email, advertisement, or other marketing piece you send?

A

Always

B

Sometimes

C

Never

Question 5 of 12

Do you add deadlines and other compelling reasons to respond immediately to your offers?

A

Yes

B

No

Question 6 of 12

Which of the following instructions do you include in your emails, mails, advertisements etc.?

(Select all that apply)
A

More than one way to respond (eg. phone, email, link)

B

Clear instructions (easy enough for an 8 year old to follow)

C

Compelling reason to respond

Question 7 of 12

Do you have a consistent way of tracking and measuring response so that you know what is working?

A

Yes

B

No

C

Sometimes / Sort of

Question 8 of 12

Which of the following categories do you follow up consistently over at least 3 months?

(Select all that apply)
A

New leads?

B

Prospects?

C

Current customers?

D

Past customers?

E

It's rather hit or miss?

Question 9 of 12

Do your write your own copy or outsource it to others?

A

I write my own copy because I know my product and clients best.

B

I outsource important marketing pieces to a professional copywriter.

C

All my copy is outsourced to professional copywriter.

D

I don't see any point spending much time or money on copy, so I outsource it cheaply.

E

My focus is on design not copy.

Question 10 of 12

What is your primary reason for deciding what to say to prospects or clients?

A

I like the way it sounds and looks.

B

I know my market well enough to be certain whether things resonate.

C

I love the design and colours.

D

I look at the response rate and sales and use that to shape future campaigns.

Question 11 of 12

Do you automate your marketing and create assets that you can reuse?

A

I do both well.

B

My automation is great and I have some reusable assets.

C

I struggle with automation but have reusable assets.

D

My marketing is pretty ad hoc. I mostly create things as I need to.

Question 12 of 12

What is the biggest need in your marketing system right now? What would you like help with?

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