Direct Response Marketing Lead Generation Quiz
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Question 1 of 12
Question 2 of 12
Question 3 of 12
Question 4 of 12
Do you put a compelling offer in every email, advertisement, or other marketing piece you send?
Question 5 of 12
Do you add deadlines and other compelling reasons to respond immediately to your offers?
Question 6 of 12
Which of the following instructions do you include in your emails, mails, advertisements etc.?
More than one way to respond (eg. phone, email, link)
Clear instructions (easy enough for an 8 year old to follow)
Compelling reason to respond
Question 7 of 12
Do you have a consistent way of tracking and measuring response so that you know what is working?
Sometimes / Sort of
Question 8 of 12
Which of the following categories do you follow up consistently over at least 3 months?
It's rather hit or miss?
Question 9 of 12
Do your write your own copy or outsource it to others?
I write my own copy because I know my product and clients best.
I outsource important marketing pieces to a professional copywriter.
All my copy is outsourced to professional copywriter.
I don't see any point spending much time or money on copy, so I outsource it cheaply.
My focus is on design not copy.
Question 10 of 12
What is your primary reason for deciding what to say to prospects or clients?
I like the way it sounds and looks.
I know my market well enough to be certain whether things resonate.
I love the design and colours.
I look at the response rate and sales and use that to shape future campaigns.
Question 11 of 12
Do you automate your marketing and create assets that you can reuse?
I do both well.
My automation is great and I have some reusable assets.
I struggle with automation but have reusable assets.
My marketing is pretty ad hoc. I mostly create things as I need to.
Question 12 of 12
What is the biggest need in your marketing system right now? What would you like help with?